Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter.
By: Rindfleisch, Aric
Contributor(s): Rindfleisch, Aric -- editor | Malter, Alan J. -- editor | Malhotra, Naresh K. -- editor-in-chief
Material type:
TextLanguage: English Publisher: United Kingdom : Emerald Publishing, 2019Edition: 16th volumeDescription: xxiii, 217 p. ; 24 cmISBN: 9781787563407Subject(s): Marketing | Marketing -- Technological innovations | Marketing -- Data processingDDC classification: 658.8 RIN | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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WeSchool, Bangalore | 658.8 RIN (Browse shelf) | Available | B014216 |
Collection subset: Management and Business Studies
Contents: Introduction: Transitioning to a Digital World; Aric Rindfleisch and Alan J. Malter Marketing in the Digital Age: A Moveable Feast of Information; Kristen E. Lane and Sidney J. Levy The Impact of Digital Innovations on Marketing and Consumers; Brian T. Ratchford Big and Lean is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management; Emre Soyer, Steven Seggie and Koen Pauwels The Growing Importance of Software as a Driver of Value Exchange; Charles Hofacker Mobile Marketing 2.0: State of the Art and Research Agenda; Unnati Narang and Venkatesh Shankar All's Not Well on the Marketing Frontlines: Understanding the Challenges of Adverse Technology-Consumer Interactions; Utpal Dholakia Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators; Sergio Roman, Isabel P. Riquelme and Dawn Iacobucci Self-Manufacturing via 3D Printing: Implicatio
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