Rindfleisch, Aric
Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter. - 16th volume - United Kingdom : Emerald Publishing, 2019. - xxiii, 217 p. ; 24 cm.
Collection subset: Management and Business Studies
Contents: Introduction: Transitioning to a Digital World; Aric Rindfleisch and Alan J. Malter Marketing in the Digital Age: A Moveable Feast of Information; Kristen E. Lane and Sidney J. Levy The Impact of Digital Innovations on Marketing and Consumers; Brian T. Ratchford Big and Lean is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management; Emre Soyer, Steven Seggie and Koen Pauwels The Growing Importance of Software as a Driver of Value Exchange; Charles Hofacker Mobile Marketing 2.0: State of the Art and Research Agenda; Unnati Narang and Venkatesh Shankar All's Not Well on the Marketing Frontlines: Understanding the Challenges of Adverse Technology-Consumer Interactions; Utpal Dholakia Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators; Sergio Roman, Isabel P. Riquelme and Dawn Iacobucci Self-Manufacturing via 3D Printing: Implicatio
9781787563407
Marketing;
Marketing -- Technological innovations;
Marketing -- Data processing;
658.8 RIN
Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter. - 16th volume - United Kingdom : Emerald Publishing, 2019. - xxiii, 217 p. ; 24 cm.
Collection subset: Management and Business Studies
Contents: Introduction: Transitioning to a Digital World; Aric Rindfleisch and Alan J. Malter Marketing in the Digital Age: A Moveable Feast of Information; Kristen E. Lane and Sidney J. Levy The Impact of Digital Innovations on Marketing and Consumers; Brian T. Ratchford Big and Lean is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management; Emre Soyer, Steven Seggie and Koen Pauwels The Growing Importance of Software as a Driver of Value Exchange; Charles Hofacker Mobile Marketing 2.0: State of the Art and Research Agenda; Unnati Narang and Venkatesh Shankar All's Not Well on the Marketing Frontlines: Understanding the Challenges of Adverse Technology-Consumer Interactions; Utpal Dholakia Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators; Sergio Roman, Isabel P. Riquelme and Dawn Iacobucci Self-Manufacturing via 3D Printing: Implicatio
9781787563407
Marketing;
Marketing -- Technological innovations;
Marketing -- Data processing;
658.8 RIN
