Your search returned 3 results.

1.
The long tail : why the future of business is selling less of more / Chris Anderson.

by Anderson, Chris.

Edition: Rev. and updated ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: London : Business books, 2009Availability: Items available for loan: Call number: 658.802 AND (4).

2.
Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter.

by Rindfleisch, Aric | Rindfleisch, Aric -- editor | Malter, Alan J. -- editor | Malhotra, Naresh K. -- editor-in-chief.

Edition: 16th volumeMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: United Kingdom : Emerald Publishing, 2019Availability: Items available for loan: Call number: 658.8 RIN (1).

3.
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.

by Moore, Geoffrey A.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York : HarperBusiness, 2014Availability: Items available for loan: Call number: 658.8 MOO (3).

© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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