| 000 -LEADER |
|---|
| fixed length control field |
01742nam a22002537a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
191122b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781787563407 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 RIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rindfleisch, Aric |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing in a digital world / |
| Statement of responsibility, etc. |
edited by Aric Rindfleisch, Alan J. Malter. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
16th volume |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
United Kingdom : |
| Name of publisher, distributor, etc. |
Emerald Publishing, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 217 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Collection subset: Management and Business Studies |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents: Introduction: Transitioning to a Digital World; Aric Rindfleisch and Alan J. Malter Marketing in the Digital Age: A Moveable Feast of Information; Kristen E. Lane and Sidney J. Levy The Impact of Digital Innovations on Marketing and Consumers; Brian T. Ratchford Big and Lean is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management; Emre Soyer, Steven Seggie and Koen Pauwels The Growing Importance of Software as a Driver of Value Exchange; Charles Hofacker Mobile Marketing 2.0: State of the Art and Research Agenda; Unnati Narang and Venkatesh Shankar All's Not Well on the Marketing Frontlines: Understanding the Challenges of Adverse Technology-Consumer Interactions; Utpal Dholakia Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators; Sergio Roman, Isabel P. Riquelme and Dawn Iacobucci Self-Manufacturing via 3D Printing: Implicatio |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- Technological innovations; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- Data processing; |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rindfleisch, Aric -- editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malter, Alan J. -- editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. -- editor-in-chief |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
