Buy ology : truth and lies about why we buy / Martin Lindstrom
By: Lindstrom, Martin
Contributor(s): Underhill, Paco -- foreword by
Material type:
TextLanguage: English Publisher: New York : Broadway Books, ©2010Description: xi, 254 p. ; 21 cmISBN: 9780385523899Other title: BuyologySubject(s): Neuromarketing | Consumer behavior | Consumers -- Psychology | Shopping -- Psychological aspects | Marketing -- Psychological aspectsDDC classification: 658.8342 LIN | Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.8342 LIN (Browse shelf) | Available | B014244 | |
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Books
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WeSchool, Bangalore | 658.8342 LIN (Browse shelf) | Available | B014245 |
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"With a new chapter on buying in today's economy"--Cover.
Previously published in hardcover in slightly different form: New York : Doubleday, 2008.
A rush of blood to the head : the largest neuromarketing study ever conducted --
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake --
I'll have what she's having : mirror neurons at work --
I can't see clearly now : subliminal messaging, alive and well --
Do you believe in magic? : ritual, superstition, and why we buy --
I say a little prayer : faith, religion, and brands --
Why did I choose you? : the power of somatic markers --
A sense of wonder : selling to our senses --
And the answer is ... : neuromarketing and predicting the future --
Let's spend the night together : sex in advertising --
Brand new day : the future of marketing and advertising --
Conclusion : good times, bad times.
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