Lindstrom, Martin
Buy ology : truth and lies about why we buy / Buyology Martin Lindstrom - New York : Broadway Books, ©2010. - xi, 254 p. ; 21 cm.
"With a new chapter on buying in today's economy"--Cover.
Previously published in hardcover in slightly different form: New York : Doubleday, 2008.
A rush of blood to the head : the largest neuromarketing study ever conducted --
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake --
I'll have what she's having : mirror neurons at work --
I can't see clearly now : subliminal messaging, alive and well --
Do you believe in magic? : ritual, superstition, and why we buy --
I say a little prayer : faith, religion, and brands --
Why did I choose you? : the power of somatic markers --
A sense of wonder : selling to our senses --
And the answer is ... : neuromarketing and predicting the future --
Let's spend the night together : sex in advertising --
Brand new day : the future of marketing and advertising --
Conclusion : good times, bad times.
9780385523899
Neuromarketing.
Consumer behavior.
Consumers -- Psychology.
Shopping -- Psychological aspects.
Marketing -- Psychological aspects.
658.8342 LIN
Buy ology : truth and lies about why we buy / Buyology Martin Lindstrom - New York : Broadway Books, ©2010. - xi, 254 p. ; 21 cm.
"With a new chapter on buying in today's economy"--Cover.
Previously published in hardcover in slightly different form: New York : Doubleday, 2008.
A rush of blood to the head : the largest neuromarketing study ever conducted --
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake --
I'll have what she's having : mirror neurons at work --
I can't see clearly now : subliminal messaging, alive and well --
Do you believe in magic? : ritual, superstition, and why we buy --
I say a little prayer : faith, religion, and brands --
Why did I choose you? : the power of somatic markers --
A sense of wonder : selling to our senses --
And the answer is ... : neuromarketing and predicting the future --
Let's spend the night together : sex in advertising --
Brand new day : the future of marketing and advertising --
Conclusion : good times, bad times.
9780385523899
Neuromarketing.
Consumer behavior.
Consumers -- Psychology.
Shopping -- Psychological aspects.
Marketing -- Psychological aspects.
658.8342 LIN
