| 000 -LEADER |
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| fixed length control field |
01642nam a22002537a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200102b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780385523899 |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8342 LIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lindstrom, Martin |
| 245 ## - TITLE STATEMENT |
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| Title |
Buy ology : |
| Remainder of title |
truth and lies about why we buy / |
| Statement of responsibility, etc. |
Martin Lindstrom |
| 246 ## - VARYING FORM OF TITLE |
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| Title proper/short title |
Buyology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Broadway Books, |
| Date of publication, distribution, etc. |
©2010. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 254 p. ; |
| Dimensions |
21 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
"With a new chapter on buying in today's economy"--Cover.<br/>Previously published in hardcover in slightly different form: New York : Doubleday, 2008. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
A rush of blood to the head : the largest neuromarketing study ever conducted --<br/>This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake --<br/>I'll have what she's having : mirror neurons at work --<br/>I can't see clearly now : subliminal messaging, alive and well --<br/>Do you believe in magic? : ritual, superstition, and why we buy --<br/>I say a little prayer : faith, religion, and brands --<br/>Why did I choose you? : the power of somatic markers --<br/>A sense of wonder : selling to our senses --<br/>And the answer is ... : neuromarketing and predicting the future --<br/>Let's spend the night together : sex in advertising --<br/>Brand new day : the future of marketing and advertising --<br/>Conclusion : good times, bad times. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Neuromarketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumers -- Psychology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Shopping -- Psychological aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing -- Psychological aspects. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Underhill, Paco -- foreword by |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
