Start with why : how great leaders inspire everyone to take action / Simon Sinek
By: Sinek, Simon
Material type:
TextLanguage: English Publisher: New York : Portfolio / Penguin, 2011Description: x, 246 p. : ill. ; 21 cmISBN: 9780241958223 (pbk.)Subject(s): Leadership. Leadership -- Psychological aspects. Business communication. Business and ManagementDDC classification: 658.4092 SIN | Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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WeSchool, Bangalore | 658.4092 SIN (Browse shelf) | Available | B014440 | |
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Books
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WeSchool, Bangalore | 658.4092 SIN (Browse shelf) | Available | B014441 |
"This paperback edition with a new preface and new afterword published 2011"--Title page verso.
Preface: The power of why --
Introduction: Why start with why? --
A world that doesn't start with why: Assume you know ; Carrots and sticks --
An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency --
Leaders need a following: The emergence of trust ; How a tipping point tips --
How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening --
The biggest challenge is success: When why goes fuzzy ; Split happens --
Discover why: The origins of a why ; The new competition --
Afterword: Be a part of this movement, share your vision of the world.
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