Sinek, Simon
Start with why : how great leaders inspire everyone to take action / Simon Sinek - New York : Portfolio / Penguin, 2011. - x, 246 p. : ill. ; 21 cm.
"This paperback edition with a new preface and new afterword published 2011"--Title page verso.
Preface: The power of why --
Introduction: Why start with why? --
A world that doesn't start with why: Assume you know ; Carrots and sticks --
An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency --
Leaders need a following: The emergence of trust ; How a tipping point tips --
How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening --
The biggest challenge is success: When why goes fuzzy ; Split happens --
Discover why: The origins of a why ; The new competition --
Afterword: Be a part of this movement, share your vision of the world.
9780241958223 (pbk.)
Leadership.
Leadership -- Psychological aspects.
Business communication.
Business and Management.
658.4092 SIN
Start with why : how great leaders inspire everyone to take action / Simon Sinek - New York : Portfolio / Penguin, 2011. - x, 246 p. : ill. ; 21 cm.
"This paperback edition with a new preface and new afterword published 2011"--Title page verso.
Preface: The power of why --
Introduction: Why start with why? --
A world that doesn't start with why: Assume you know ; Carrots and sticks --
An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency --
Leaders need a following: The emergence of trust ; How a tipping point tips --
How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening --
The biggest challenge is success: When why goes fuzzy ; Split happens --
Discover why: The origins of a why ; The new competition --
Afterword: Be a part of this movement, share your vision of the world.
9780241958223 (pbk.)
Leadership.
Leadership -- Psychological aspects.
Business communication.
Business and Management.
658.4092 SIN
