Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel.

By: Siegel, Eric
Material type: TextTextLanguage: English Publisher: Hoboken, New Jersey : Wiley, 2016Description: xxxi, 332 p. : ill. ; 23 cmISBN: 9788126559770 (pbk.)Subject(s): Business & Economics Consumer Behavior. Econometrics. Marketing General. Comportement humain. Data Mining. Economic forecasting. Human behaviorDDC classification: 303.49 SIE
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