The long tail : why the future of business is selling less of more / Chris Anderson.
By: Anderson, Chris
Material type:
TextLanguage: English Publisher: London : Business books, 2009Edition: Rev. and updated edDescription: xii, 267 p. ; 20 cmISBN: 9781847940360 (pbk.)Subject(s): Electronic commerce. Market segmentation. Marketing Innovations. Marketing Technological innovationsDDC classification: 658.802 AND
Contents:
Summary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
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WeSchool, Bangalore | 658.802 AND (Browse shelf) | Available | Marketing | B015377 | |
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WeSchool, Bangalore | 658.802 AND (Browse shelf) | Available | Marketing | B015378 | |
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WeSchool, Bangalore | 658.802 AND (Browse shelf) | Available | Marketing | B015312 | |
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WeSchool, Bangalore | 658.802 AND (Browse shelf) | Damaged | B003361 |
Includes bibliographical references and index.
Summary: The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
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