Case studies in marketing management / S. Ramesh Kumar
By: Ramesh Kumar, S
Material type:
TextLanguage: English Publisher: Chennai : Pearson, 2011Description: viii, 378 p. ; 23 cmISBN: 9788131761397 (pbk.)Subject(s): Marketing. Marketing Management. Case StudiesDDC classification: 658.8 KUM
Contents:
Summary: Case Studies in Marketing Management is a comprehensive resource for management students, providing real-life cases from the Ivey Business Case collection. The book, authored by Prof. Paul Beamish, aims to bridge the gap in Indian business schools by offering real-life examples of the challenges faced by marketers in emerging markets. The book aims to blend theory with practice, allowing students to appreciate and compare the various challenges faced by marketers in the Indian context.
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books
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WeSchool, Bangalore | 658.8 KUM (Browse shelf) | Checked out | Marketing - Case Studies | 13/05/2024 | B015343 |
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Books
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WeSchool, Bangalore | 658.8 KUM (Browse shelf) | Available | Marketing - Case Studies | B015344 | |
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Books
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WeSchool, Bangalore | 658.8 KUM (Browse shelf) | Available | Marketing - Case Studies | B015345 |
Summary: Case Studies in Marketing Management is a comprehensive resource for management students, providing real-life cases from the Ivey Business Case collection. The book, authored by Prof. Paul Beamish, aims to bridge the gap in Indian business schools by offering real-life examples of the challenges faced by marketers in emerging markets. The book aims to blend theory with practice, allowing students to appreciate and compare the various challenges faced by marketers in the Indian context.
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