Marketing 5.0 : technology for humanity / Philip Kotler; Hermawan Kartajaya; Iwan Setiawan
By: Kotler, Philip
Contributor(s): Kartajaya, Hermawan -- author | Setiawan, Iwan -- author
Material type:
TextLanguage: English Publisher: Hoboken, New Jersey : Wiley, ©2021Description: xi, 206 pages : ill. ; 24 cmISBN: 9781119668510 (hbk.)Subject(s): Marketing. TechnologyDDC classification: 658.8 KOT | Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014631 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014632 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014633 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014634 | |
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WeSchool, Bangalore | 658.8 KOT (Browse shelf) | Available | B014635 |
Includes index.
Welcome to marketing 5.0 : technology for humanity --
Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha --
Prosperity polarization : creating inclusivity and sustainability for society --
Digital divide : making tech personal, social, and experiential --
The digital-ready organization : one strategy doesn't fit all --
The next tech : it's time for human-like technologies to take off --
The new CX : machines are cool, but humans are warm --
Data-driven marketing : building a data ecosystem for better targeting --
Predictive marketing : anticipating market demand with proactive action --
Contextual marketing : making a personalized sense-and-respond experience --
Augmented marketing : delivering tech-empowered human interaction --
Agile marketing : executing operations at pace and scale.
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