B2B marketing : a South-Asian perspective / Michael D Hutt; Dheeraj Sharma; Thomas W Speh
By: Hutt, Michael D
Contributor(s): Sharma, Dheeraj | Speh, Thomas W
Material type:
TextLanguage: English Publisher: New Delhi : Cengage, 2014Edition: 11th editionDescription: xxix, 522 p. : ill. (chiefly color) ; 26 cmISBN: 9788131520796Subject(s): Marketing -- Management. Industrial marketing -- Management -- Case studies. Industrial marketing -- ManagementDDC classification: 658.8 HUT | Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.8 HUT (Browse shelf) | Available | B014477 | |
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WeSchool, Bangalore | 658.8 HUT (Browse shelf) | Available | B014478 | |
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WeSchool, Bangalore | 658.8 HUT (Browse shelf) | Available | B014479 |
Includes indexes.Includes bibliographical references and index.
Part I: The environment of business marketing. 1. A business marketing perspective Part II: Managing relationships in business marketing. 2. Organizational buying behavior 3. Customer relationship management strategies for business markets Part III: Assessing market opportunities. 4. Segmenting the business market and estimating segment demand Part IV: Formulating business marketing strategy. 5. Business marketing planning: strategic perspectives 6. Business marketing strategies for global markets 7. Managing products for business markets 8. Managing innovation and new industrial product development 9. Managing services for business markets 10. Managing business marketing channels 11. Supply chain management 12. Pricing strategies for business markets 13. Business marketing communications: advertising and sales promotion 14. Business marketing communications: managing the personal selling function Part V: Evaluating business marketing strategy and performance. 15. Marketing performance measurement.
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