| 000 -LEADER |
|---|
| fixed length control field |
02862nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230329b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781633697102 (hbk.) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4063 THO |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thomke, Stefan H. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Experimentation works : |
| Remainder of title |
the surprising power of business experiments / |
| Statement of responsibility, etc. |
Stefan H. Thomke |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston, Massachusetts : |
| Name of publisher, distributor, etc. |
Harvard Business Review Press, |
| Date of publication, distribution, etc. |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 272 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface. A tribute to the scientific method: why I wrote the book (and why you should read it). Understanding the power of thinking and acting scientifically. Entering a new age of large-scale business experimentation<br/>Introduction. The business experimentation imperative: the need for business experiments to drive innovation and profitable growth. Deploying large-scale experimentation as a business-wide practice. Brief introduction to the book's ideas and frameworks<br/>Why experimentation works: the role of business experimentation in innovation. Understanding the power of tools and the experimentation process. Leveraging the operational drivers of high-velocity learning<br/>What makes a good business experiment?: the elements of a good business experiment. Seven questions that yield better management decisions. Appreciating the limits of experimentation<br/>How to experiment online: the business value of A/B testing. Leveraging the power of incremental innovation for business performance. Learning the best experimentation practices from leading digital companies<br/>Can your culture handle large-scale experimentation?: the seven attributes of a true experimentation culture. Diagnosing and addressing cultural obstacles. Adopting a new management model for experimentation organizations<br/>Inside an experimentation organization: the operating model of a true experimentation organization. Democratizing testing through process, management, and cultural discipline. Using technology, scale and velocity for competitive advantage<br/>Becoming an experimentation organization: the steps to becoming a true experimentation organization. Using the 7S's and ABCDE frameworks to analyze your situation. Deploying experimentation tools most effectively<br/>Seven myths of business experimentation: the myths that undermine experimentation and innovation. Realizing that your actions will lead to opposite reactions. Addressing fallacies that slow down progress<br/>Epilogue. A brief look at the future: the future of experimentation is already here. Understanding the role of AI. Adding value to automated testing and decision-making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Affaires Innovations. |
| -- |
BUSINESS & ECONOMICS / Economics / General. |
| -- |
Business Technological innovations. |
| -- |
Consumers Research. |
| -- |
Creative ability in business. |
| -- |
Marketing research. |
| -- |
Success in business. |
| -- |
Informational works. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
