000 -LEADER |
fixed length control field |
00297nam a2200109Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140814s9999 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
MAL |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K |
245 ## - TITLE STATEMENT |
Title |
Marketing Research |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc. |
PHI Learning Private Limited |
Place of publication, distribution, etc. |
New Delhi |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing Research |