Polaine, Andrew
Service design : from insight to implementation / Andrew Polaine; Lavrans Løvlie; Ben Reason - Brooklyn, New York : Rosenfeld Media, ©2013. - xiv, 202 p. : col. ill. ; 23 cm.
Insurance is a service, not a product --
The nature of service design --
Understanding people and relationships --
Turning research into insight and action --
Describing the service ecology --
Developing the service proposition --
Prototyping service experiences --
Measuring services --
The challenges for facing service design.
9781933820330
Customer services.
Business planning -- Social aspects.
Industries -- Social aspects.
729 POL
Service design : from insight to implementation / Andrew Polaine; Lavrans Løvlie; Ben Reason - Brooklyn, New York : Rosenfeld Media, ©2013. - xiv, 202 p. : col. ill. ; 23 cm.
Insurance is a service, not a product --
The nature of service design --
Understanding people and relationships --
Turning research into insight and action --
Describing the service ecology --
Developing the service proposition --
Prototyping service experiences --
Measuring services --
The challenges for facing service design.
9781933820330
Customer services.
Business planning -- Social aspects.
Industries -- Social aspects.
729 POL
