000			01057nam a22001817a 4500
008			210922b ||||| |||| 00| 0 eng d
020			_a9781789346343
041			_aEnglish
082			_a658.83 HWA
100			_aHwang, Yoon Hyup
245			_aHands-on data science for marketing : _bimprove your marketing strategies with machine learning using Python and R / _cYoon Hyup Hwang
260			_aBirmingham : _bPackt Publishing, _c©2019.
300			_avi, 450 p. : _bill. ; _c24 cm.
500			_a Includes index.
505			_a Table of ContentsData Science and MarketingKey Performance Indicators and VisualizationsDrivers behind Marketing EngagementFrom Engagement to ConversionProduct AnalyticsRecommending the Right ProductsExploratory Analysis for Customer BehaviorPredicting the Likelihood of Marketing EngagementCustomer Lifetime ValueData-Driven Customer SegmentationRetaining CustomersA/B Testing for Better Marketing StrategyWhat's Next?
650			_a Marketing -- Data processing. _aMachine learning. _aMarketing research.
942			_c1
999			_c14877 _d14877