| 000 | 00871nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 200211b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789353450847 | ||
| 041 | _aEnglish | ||
| 082 | _a658.4092 SIT | ||
| 100 | _aSitapati, Sudhir | ||
| 245 |
_aThe CEO factory : _bmanagement lessons from Hindustan Unilever / _cSudhir Sitapati |
||
| 260 |
_aNew Delhi : _bJUGGERNAUT BOOKS, _c2019. |
||
| 300 |
_axxvi, 241 p. ; _c23 cm. |
||
| 505 | _aContents Preface: The Hindustan Unilever Story 1.Middle-Class Management 2.Why Marketing Is Business 3.Be Famous Before Being Persuasive 4.Get the Product Right, the Brand Will Follow 5.The Art and Science of Pricing 6.Why Sales Is Not a Revenue Function 7.Respect for Money 8.Throwing Toddlers in the Deep End 9.From Great to Good Acknowledgements | ||
| 650 | _aLeadership | ||
| 650 | _aHindustan Unilever | ||
| 942 | _c1 | ||
| 999 |
_c14825 _d14825 |
||