| 000 | 00837nam a22002177a 4500 | ||
|---|---|---|---|
| 008 | 200211b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789353433291 | ||
| 041 | _aEnglish | ||
| 082 | _a658.83 MAL | ||
| 100 | _aMalhotra, Naresh K | ||
| 245 |
_aMarketing research : _ban applied orientation / _cNaresh K Malhotra; Satyabhusan Dash |
||
| 250 | _a7th edition revised | ||
| 260 |
_aChennai : _bPearson, _c2019. |
||
| 300 |
_axxxiii, 955 p. : _bcol. ill. ; _c26 cm. |
||
| 500 | _aRevised edition of the author's Marketing research, c2010. | ||
| 505 | _aIntroduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting. | ||
| 650 | _aMarketing research. | ||
| 650 | _aMarketing research -- Methodology. | ||
| 700 | _aDash, Satyabhusan -- author | ||
| 942 | _c1 | ||
| 999 |
_c14824 _d14824 |
||