TY  - BOOK
AU  - Gupta, Seema
AU  - Jathar, Avadhoot -- author
TI  - Marketing analytics
SN  - 9789354242625
U1  - 658.8 GUP 
PY  - 2021///
CY  - New Delhi
PB  - Wiley
KW  - Use Cases with Microsoft Excel, R, and Python
KW  - Real-Life Project Questions
KW  - Code Snippets with Analytics Use Cases
ER  -