TY  - BOOK
AU  - Hwang, Yoon Hyup
TI  - Hands-on data science for marketing : : improve your marketing strategies with machine learning using Python and R 
SN  - 9781789346343
U1  - 658.83 HWA 
PY  - 2019///
CY  - Birmingham : 
PB  - Packt Publishing
KW  -  Marketing -- Data processing.
KW  - Machine learning.
KW  - Marketing research.
N1  -  	Includes index;  	Table of ContentsData Science and MarketingKey Performance Indicators and VisualizationsDrivers behind Marketing EngagementFrom Engagement to ConversionProduct AnalyticsRecommending the Right ProductsExploratory Analysis for Customer BehaviorPredicting the Likelihood of Marketing EngagementCustomer Lifetime ValueData-Driven Customer SegmentationRetaining CustomersA/B Testing for Better Marketing StrategyWhat's Next?
ER  -