TY  - BOOK
AU  - Sinek, Simon
TI  - Start with why : : how great leaders inspire everyone to take action 
SN  - 9780241958223 (pbk.)
U1  - 658.4092 SIN 
PY  - 2011///
CY  - New York : 
PB  - Portfolio / Penguin
KW  - Leadership.
KW  - Leadership -- Psychological aspects.
KW  - Business communication.
KW  - Business and Management
N1  -  "This paperback edition with a new preface and new afterword published 2011"--Title page verso; Preface: The power of why --
Introduction: Why start with why? --
A world that doesn't start with why: Assume you know ; Carrots and sticks --
An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency --
Leaders need a following: The emergence of trust ; How a tipping point tips --
How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening --
The biggest challenge is success: When why goes fuzzy ; Split happens --
Discover why: The origins of a why ; The new competition --
Afterword: Be a part of this movement, share your vision of the world
ER  -