TY  - BOOK
AU  - Sitapati, Sudhir
TI  - The CEO factory : : management lessons from Hindustan Unilever 
SN  - 9789353450847
U1  - 658.4092 SIT 
PY  - 2019///
CY  - New Delhi
PB  - JUGGERNAUT BOOKS
KW  - Leadership
KW  - Hindustan Unilever
N1  - Contents
Preface: The Hindustan Unilever Story
1.Middle-Class Management
2.Why Marketing Is Business
3.Be Famous Before Being Persuasive
4.Get the Product Right, the Brand Will Follow
5.The Art and Science of Pricing
6.Why Sales Is Not a Revenue Function
7.Respect for Money
8.Throwing Toddlers in the Deep End
9.From Great to Good
Acknowledgements
ER  -