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9789353450847
English
658.4092 SIT
Sitapati, Sudhir
The CEO factory :
management lessons from Hindustan Unilever /
Sudhir Sitapati
New Delhi :
JUGGERNAUT BOOKS,
2019.
xxvi, 241 p. ;
23 cm.
Contents
Preface: The Hindustan Unilever Story
1.Middle-Class Management
2.Why Marketing Is Business
3.Be Famous Before Being Persuasive
4.Get the Product Right, the Brand Will Follow
5.The Art and Science of Pricing
6.Why Sales Is Not a Revenue Function
7.Respect for Money
8.Throwing Toddlers in the Deep End
9.From Great to Good
Acknowledgements
Leadership
Hindustan Unilever
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Knowledge Book World
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658.4092 SIT
B014294
2023-09-04
2023-08-23
2020-02-11
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