TY  - BOOK
AU  - Malhotra, Naresh K
AU  - Dash, Satyabhusan -- author
TI  - Marketing research : : an applied orientation 
SN  - 9789353433291
U1  - 658.83 MAL 
PY  - 2019///
CY  - Chennai
PB  - Pearson
KW  - Marketing research.
KW  - Marketing research -- Methodology
N1  - Revised edition of the author's Marketing research, c2010; Introduction and early phases of marketing research --
Research design formula --
Data collection, preparation analysis and reporting
ER  -