TY  - BOOK
AU  - Rindfleisch, Aric 
AU  - Rindfleisch, Aric -- editor
AU  - Malter, Alan J. -- editor
AU  - Malhotra, Naresh K. -- editor-in-chief
TI  - Marketing in a digital world
SN  - 9781787563407
U1  - 658.8 RIN 
PY  - 2019///
CY  - United Kingdom : 
PB  - Emerald Publishing, 
KW  - Marketing;
KW  - Marketing -- Technological innovations;
KW  - Marketing -- Data processing
N1  - Collection subset: Management and Business Studies; Contents: Introduction: Transitioning to a Digital World; Aric Rindfleisch and Alan J. Malter Marketing in the Digital Age: A Moveable Feast of Information; Kristen E. Lane and Sidney J. Levy The Impact of Digital Innovations on Marketing and Consumers; Brian T. Ratchford  Big and Lean is Beautiful: A Conceptual Framework for Data-Based Learning in Marketing Management; Emre Soyer, Steven Seggie and Koen Pauwels  The Growing Importance of Software as a Driver of Value Exchange; Charles Hofacker  Mobile Marketing 2.0: State of the Art and Research Agenda; Unnati Narang and Venkatesh Shankar  All's Not Well on the Marketing Frontlines: Understanding the Challenges of Adverse Technology-Consumer Interactions; Utpal Dholakia  Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators; Sergio Roman, Isabel P. Riquelme and Dawn Iacobucci  Self-Manufacturing via 3D Printing: Implicatio
ER  -