TY  - BOOK
AU  - Lindstrom, Martin
AU  - Underhill, Paco -- foreword by
TI  - Buy ology : : truth and lies about why we buy 
SN  - 9780385523899
U1  - 658.8342 LIN 
PY  - 2010///
CY  - New York : 
PB  - Broadway Books, 
KW  - Neuromarketing.
KW  - Consumer behavior.
KW  - Consumers -- Psychology.
KW  - Shopping -- Psychological aspects.
KW  - Marketing -- Psychological aspects
N1  - "With a new chapter on buying in today's economy"--Cover.
Previously published in hardcover in slightly different form: New York : Doubleday, 2008; A rush of blood to the head : the largest neuromarketing study ever conducted --
This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake --
I'll have what she's having : mirror neurons at work --
I can't see clearly now : subliminal messaging, alive and well --
Do you believe in magic? : ritual, superstition, and why we buy --
I say a little prayer : faith, religion, and brands --
Why did I choose you? : the power of somatic markers --
A sense of wonder : selling to our senses --
And the answer is ... : neuromarketing and predicting the future --
Let's spend the night together : sex in advertising --
Brand new day : the future of marketing and advertising --
Conclusion : good times, bad times
ER  -