TY  - BOOK
AU  - Siegel, Eric.
TI  - Predictive analytics : : the power to predict who will click, buy, lie, or die 
SN  - 9788126559770 (pbk.)
U1  - 303.49 SIE 
PY  - 2016///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Business & Economics Consumer Behavior
KW  - Econometrics
KW  - Marketing General
KW  - Comportement humain
KW  - Data Mining
KW  - Economic forecasting
KW  - Human behavior
ER  -