Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang

By: Hwang, Yoon Hyup
Material type: TextTextLanguage: English Publisher: Birmingham : Packt Publishing, ©2019Description: vi, 450 p. : ill. ; 24 cmISBN: 9781789346343Subject(s): Marketing -- Data processing. Machine learning. Marketing researchDDC classification: 658.83 HWA
Contents:
Table of ContentsData Science and MarketingKey Performance Indicators and VisualizationsDrivers behind Marketing EngagementFrom Engagement to ConversionProduct AnalyticsRecommending the Right ProductsExploratory Analysis for Customer BehaviorPredicting the Likelihood of Marketing EngagementCustomer Lifetime ValueData-Driven Customer SegmentationRetaining CustomersA/B Testing for Better Marketing StrategyWhat's Next?
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Includes index.

Table of ContentsData Science and MarketingKey Performance Indicators and VisualizationsDrivers behind Marketing EngagementFrom Engagement to ConversionProduct AnalyticsRecommending the Right ProductsExploratory Analysis for Customer BehaviorPredicting the Likelihood of Marketing EngagementCustomer Lifetime ValueData-Driven Customer SegmentationRetaining CustomersA/B Testing for Better Marketing StrategyWhat's Next?

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