The CEO factory : management lessons from Hindustan Unilever / Sudhir Sitapati

By: Sitapati, Sudhir
Material type: TextTextLanguage: English Publisher: New Delhi : JUGGERNAUT BOOKS, 2019Description: xxvi, 241 p. ; 23 cmISBN: 9789353450847Subject(s): Leadership | Hindustan UnileverDDC classification: 658.4092 SIT
Contents:
Contents Preface: The Hindustan Unilever Story 1.Middle-Class Management 2.Why Marketing Is Business 3.Be Famous Before Being Persuasive 4.Get the Product Right, the Brand Will Follow 5.The Art and Science of Pricing 6.Why Sales Is Not a Revenue Function 7.Respect for Money 8.Throwing Toddlers in the Deep End 9.From Great to Good Acknowledgements
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Contents
Preface: The Hindustan Unilever Story
1.Middle-Class Management
2.Why Marketing Is Business
3.Be Famous Before Being Persuasive
4.Get the Product Right, the Brand Will Follow
5.The Art and Science of Pricing
6.Why Sales Is Not a Revenue Function
7.Respect for Money
8.Throwing Toddlers in the Deep End
9.From Great to Good
Acknowledgements

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