Marketing research : an applied orientation / Naresh K Malhotra; Satyabhusan Dash

By: Malhotra, Naresh K
Contributor(s): Dash, Satyabhusan -- author
Material type: TextTextLanguage: English Publisher: Chennai : Pearson, 2019Edition: 7th edition revisedDescription: xxxiii, 955 p. : col. ill. ; 26 cmISBN: 9789353433291Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 MAL
Contents:
Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting.
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Books Books WeSchool, Bangalore
658.83 MAL (Browse shelf) Available B014289
Books Books WeSchool, Bangalore
658.83 MAL (Browse shelf) Available B014290
Books Books WeSchool, Bangalore
658.83 MAL (Browse shelf) Available B014291
Books Books WeSchool, Bangalore
658.83 MAL (Browse shelf) Available B014292
Books Books WeSchool, Bangalore
658.83 MAL (Browse shelf) Checked out 21/07/2022 B014293
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Revised edition of the author's Marketing research, c2010.

Introduction and early phases of marketing research --
Research design formula --
Data collection, preparation analysis and reporting.

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