Marketing research : an applied orientation / Naresh K Malhotra; Satyabhusan Dash
By: Malhotra, Naresh K
Contributor(s): Dash, Satyabhusan -- author
Material type:
Contents:
Introduction and early phases of marketing research --
Research design formula --
Data collection, preparation analysis and reporting.
Item type | Current location | Call number | Status | Date due | Barcode |
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WeSchool, Bangalore | 658.83 MAL (Browse shelf) | Available | B014289 | |
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WeSchool, Bangalore | 658.83 MAL (Browse shelf) | Available | B014290 | |
![]() |
WeSchool, Bangalore | 658.83 MAL (Browse shelf) | Available | B014291 | |
![]() |
WeSchool, Bangalore | 658.83 MAL (Browse shelf) | Available | B014292 | |
![]() |
WeSchool, Bangalore | 658.83 MAL (Browse shelf) | Checked out | 21/07/2022 | B014293 |
Revised edition of the author's Marketing research, c2010.
Introduction and early phases of marketing research --
Research design formula --
Data collection, preparation analysis and reporting.
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