| 000 -LEADER |
|---|
| fixed length control field |
01057nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210922b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781789346343 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 HWA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hwang, Yoon Hyup |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Hands-on data science for marketing : |
| Remainder of title |
improve your marketing strategies with machine learning using Python and R / |
| Statement of responsibility, etc. |
Yoon Hyup Hwang |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Birmingham : |
| Name of publisher, distributor, etc. |
Packt Publishing, |
| Date of publication, distribution, etc. |
©2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 450 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Table of ContentsData Science and MarketingKey Performance Indicators and VisualizationsDrivers behind Marketing EngagementFrom Engagement to ConversionProduct AnalyticsRecommending the Right ProductsExploratory Analysis for Customer BehaviorPredicting the Likelihood of Marketing EngagementCustomer Lifetime ValueData-Driven Customer SegmentationRetaining CustomersA/B Testing for Better Marketing StrategyWhat's Next? |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- Data processing. |
| -- |
Machine learning. |
| -- |
Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
