| 000 -LEADER |
|---|
| fixed length control field |
00871nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200211b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789353450847 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4092 SIT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sitapati, Sudhir |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The CEO factory : |
| Remainder of title |
management lessons from Hindustan Unilever / |
| Statement of responsibility, etc. |
Sudhir Sitapati |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi : |
| Name of publisher, distributor, etc. |
JUGGERNAUT BOOKS, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 241 p. ; |
| Dimensions |
23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents<br/>Preface: The Hindustan Unilever Story<br/>1.Middle-Class Management<br/>2.Why Marketing Is Business<br/>3.Be Famous Before Being Persuasive<br/>4.Get the Product Right, the Brand Will Follow<br/>5.The Art and Science of Pricing<br/>6.Why Sales Is Not a Revenue Function<br/>7.Respect for Money<br/>8.Throwing Toddlers in the Deep End<br/>9.From Great to Good<br/>Acknowledgements |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Leadership |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hindustan Unilever |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
