Marketing research : (Record no. 14824)

000 -LEADER
fixed length control field 00837nam a22002177a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200211b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353433291
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K
245 ## - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc. Naresh K Malhotra; Satyabhusan Dash
250 ## - EDITION STATEMENT
Edition statement 7th edition revised
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chennai :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 955 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Revised edition of the author's Marketing research, c2010.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction and early phases of marketing research --<br/>Research design formula --<br/>Data collection, preparation analysis and reporting.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research -- Methodology.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dash, Satyabhusan -- author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Checked out
          WeSchool, Bangalore WeSchool, Bangalore 11/02/2020 Knowledge Book World 663.20 1 1 658.83 MAL B014289 07/06/2022 11/03/2020 11/02/2020 Books  
          WeSchool, Bangalore WeSchool, Bangalore 11/02/2020 Knowledge Book World 663.20 2   658.83 MAL B014290 28/11/2022 21/11/2022 11/02/2020 Books  
          WeSchool, Bangalore WeSchool, Bangalore 11/02/2020 Knowledge Book World 663.20 4   658.83 MAL B014291 06/02/2023 30/01/2023 11/02/2020 Books  
          WeSchool, Bangalore WeSchool, Bangalore 11/02/2020 Knowledge Book World 663.20 2   658.83 MAL B014292 01/02/2023 30/01/2023 11/02/2020 Books  
          WeSchool, Bangalore WeSchool, Bangalore 11/02/2020 Knowledge Book World 663.20 2 3 658.83 MAL B014293 07/09/2021 07/09/2021 11/02/2020 Books 21/07/2022
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore


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