Hwang, Yoon Hyup

Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang - Birmingham : Packt Publishing, ©2019. - vi, 450 p. : ill. ; 24 cm.

Includes index.

Table of ContentsData Science and MarketingKey Performance Indicators and VisualizationsDrivers behind Marketing EngagementFrom Engagement to ConversionProduct AnalyticsRecommending the Right ProductsExploratory Analysis for Customer BehaviorPredicting the Likelihood of Marketing EngagementCustomer Lifetime ValueData-Driven Customer SegmentationRetaining CustomersA/B Testing for Better Marketing StrategyWhat's Next?


Marketing -- Data processing.
Machine learning.
Marketing research.

658.83 HWA
© Prin. L.N. Welingkar Institute of Management Development & Research, Bangalore

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