Sitapati, Sudhir
The CEO factory : management lessons from Hindustan Unilever / Sudhir Sitapati - New Delhi : JUGGERNAUT BOOKS, 2019. - xxvi, 241 p. ; 23 cm.
Contents
Preface: The Hindustan Unilever Story
1.Middle-Class Management
2.Why Marketing Is Business
3.Be Famous Before Being Persuasive
4.Get the Product Right, the Brand Will Follow
5.The Art and Science of Pricing
6.Why Sales Is Not a Revenue Function
7.Respect for Money
8.Throwing Toddlers in the Deep End
9.From Great to Good
Acknowledgements
9789353450847
Leadership
Hindustan Unilever
658.4092 SIT
The CEO factory : management lessons from Hindustan Unilever / Sudhir Sitapati - New Delhi : JUGGERNAUT BOOKS, 2019. - xxvi, 241 p. ; 23 cm.
Contents
Preface: The Hindustan Unilever Story
1.Middle-Class Management
2.Why Marketing Is Business
3.Be Famous Before Being Persuasive
4.Get the Product Right, the Brand Will Follow
5.The Art and Science of Pricing
6.Why Sales Is Not a Revenue Function
7.Respect for Money
8.Throwing Toddlers in the Deep End
9.From Great to Good
Acknowledgements
9789353450847
Leadership
Hindustan Unilever
658.4092 SIT
