Malhotra, Naresh K
Marketing research : an applied orientation / Naresh K Malhotra; Satyabhusan Dash - 7th edition revised - Chennai : Pearson, 2019. - xxxiii, 955 p. : col. ill. ; 26 cm.
Revised edition of the author's Marketing research, c2010.
Introduction and early phases of marketing research --
Research design formula --
Data collection, preparation analysis and reporting.
9789353433291
Marketing research.
Marketing research -- Methodology.
658.83 MAL
Marketing research : an applied orientation / Naresh K Malhotra; Satyabhusan Dash - 7th edition revised - Chennai : Pearson, 2019. - xxxiii, 955 p. : col. ill. ; 26 cm.
Revised edition of the author's Marketing research, c2010.
Introduction and early phases of marketing research --
Research design formula --
Data collection, preparation analysis and reporting.
9789353433291
Marketing research.
Marketing research -- Methodology.
658.83 MAL
